Steve Ballmer, CEO of Microsoft today showcased Microsoft''s strategy to deliver
great user experiences across the web, PC and mobile devices in Mumbai as part
of Techmela Experience.
week, Microsoft had announcement the availability of Silverlight 1.0 in India,
which is a cross-browser, cross-platform plug-in that delivers powerful media
experiences through the web.
to a media communiqué from the company, with Silverlight, businesses in
India can offer web applications that are far richer and more interactive than
ever before, and provide a seamless and high quality end-user experience at a
significantly lower cost of delivery.
banking major HDFC Bank, and the newly formed Indian Cricket League (ICL) unveiled
new user-friendly websites designed for Silverlight, as part of their plans to
deliver compelling user experiences for their customers.
plan to use the internet as a huge medium to reach out to enthusiasts and fans,
with live broadcasts, recorded highlights, scoreboards, statistics, charts - all
providing Internet viewers with a great alternate channel to enjoy matches as
they happen," said Kapil Dev, president, ICL. "In addition to this,
ICL will build online fan communities, integrating it into the cricket experience,
through fantasy leagues, player comparison, rating, voting, discussions, etc.
is working closely with ICL to enable a rich and never-before-seen experience
online, with innovative features allowing Internet users to switch between multiple
camera angles, broadcast feeds, overlay with statistical elements and even interact
with tools that will, for example, allow users to judge and opine the fate of
a player when a third umpire decision is called for."
to Aditya Puri, managing director, HDFC Bank, said, "Technology has always
been our forte and a great enabler for us in reaching out to our ever-increasing
retail and corporate customer base to offer truly world-class banking products
and services. We move a step further, with this association with Microsoft, offering
our valued customers at HDFC Securities, the best of technology to help them make
accurate and informed investment calls in an ever-evolving and dynamic equity
customers who have pilot projects on Silverlight include rediff.com, Sify.com
company release cited IMRB/IBEF as estimating India''s internet user base being
poised to increase to 54 million by March 2008, on the back of a huge surge in
internet consumption in smaller cities and towns. This, according to the company
is a huge opportunity for companies to penetrate the market far more effectively
than ever before.
the challenge for Web developers and designers is the fragmented tool and technology
framework available to deliver experiences across multiple touchpoints i.e., web,
PC and Mobile. This leads to a compromise in the User Experience. With Expression
Studio and Visual Studio, they can now collaborate seamlessly to deliver uncompromised
experiences on Silverlight, while leveraging their existing NET skills.
Since its international
launch only a couple of months ago, over 40 customers have delivered over 60 applications
for Silverlight from 20+ countries around the world. In India, some early adaptors
such as Sify.com and Rediff.com, realizing the value of these technologies have
plans to deliver Silverlight-based experiences for their viewers and customers.