Moser Baer India Ltd has announced the launch of HD DVD-R
(high-density digital video recordable discs). The HD
DVD-R has a capacity of 15 GB - more than three times
the data storage capacity of a standard DVD.
company has already started shipping the new-generation
HD DVD-Rs to its global OEM customers. HD DVD can be used
to provide ideal imaging solutions in the fields of business,
healthcare and government departments, photography as
well as high definition video recording.
"The world is moving towards high-definition content.
This is a significant technology shift in the global optical
media industry and will radically change the consumer''s
viewing experience. According to the US-based Strategic
Marketing and Decisions, the demand for the next generation
high-density formats is expected at 1.5 billion discs
over the next three years. This represents an exciting
opportunity for us, as the company now has the first mover
advantage with this launch," said Ratul Puri, executive
director of the company.
markets evolve faster amidst increasing competition, Moser
Baer is embarking on a strategy to transform itself into
a technology developer and innovator from a technology
is a significant landmark for us. And we are very proud
that an Indian company has emerged in a strong leadership
position in the next generation optical media space and
current launch is the first in a series of many such launches
expected throughout the year. This reaffirms our technology
leadership position along with our manufacturing leadership
position," commented Giriraj Nyati, VP R&D and
Baer hopes to leverage its core skills in base material
engineering, thin film coating, precision sputtering and
deep UV mastering technologies for an intensive technology
Starting from the current quarter and in conjugation with
drive and recorder availability, the company expects to
be first to market in a majority of the next generation
formats. The company sees great potential for dual-layer
DVD-Rs, HD DVD-R (recordable) and RW (re-writable), dual-layer
HD DVDs and BD-R and RE.
Baer is a world leader in the development and manufacture
of removable data storage media. Incorporated in 1983,
the company is today one of India''s leading technology
companies and ranks among the top three optical storage
media manufacturers in the world. It has a broad product
range of floppy disks, compact discs (CDs) and digital
video discs (DVDs).
pioneer among globalising Indian firms, Moser Baer has
in over 82 countries, serviced through six marketing offices
in India, the US and Europe, and enjoys strong ties with
all major global technology brands.