MRF ranks highest in JD Power original customer satisfaction study in India

New Delhi:
23 April 2004

New Delhi: According to the J D Power original tire customer satisfaction study 2004, Chennai based tyre company, MRF has ranked highest in customer satisfaction for the third consecutive year for the Asia Pacific region.

The study, which has been conducted for the fourth year in the region, examines customer satisfaction with original tires at 12 to 18 months of ownership. More than 1,500 owners of 28 different vehicle models participated in the 2004 study, which was fielded from June to August 2003.

Unlike in the past, the study now deals only with radial tires, as nearly all the new passenger vehicles sold in India are now fitted with radial tires. Overall tyre performance was assessed on 20 attributes, grouped into five pre-defined factors: ride, handling, traction, durability and appearance.

MRF received the highest ratings in the study in four of the five factors determining overall satisfaction with tyres: appearance, durability, traction, and handling. Bridgestone, JK Tyre and Goodyear follow MRF in the rankings, in that order.

“MRF's continued success is based on its ability to consistently deliver on those factors that are most important to its customers,“ said Mohit Arora, India country manager, J D Power Asia Pacific. “As a result, nearly one-fourth of MRF's customers rate their tyres as outstanding.“

In 2002 and 2003, MRF tied with Bridgestone for the first place in the original tyre customer satisfaction study in India.