NDTV has expanded its reach in the international market with the launch of NDTV 24x7 and NDTV Good Times on Dish Network in the US.
Both channels are now a part of Dish Network's South Asian mega pack along with other channels from India. In addition, NDTV 24x7 also becomes the first Indian channel to also be available Dish Network's international base pack as well.
The launch of NDTV 24x7 in Dish Network's international base pack comes close on the heels of the launch on Virgin in the UK, where it also became the only Indian channel to be launched in their basic pack.
NDTV's channels are now available in the leading platforms across the US, UK, Canada, Sub-Saharan Africa, the Middle East, Australia-New Zealand and the Indian sub-continent, among others, and reach more households than General Entertainment Channels (GECs) in the international market.
In addition, NDTV's lifestyle channel Good Times, has also become p[opular in the international market, enabling Indians abroad to enjoy the range of offerings that it brings. Within 4 years of its launch NDTV Good Times is available in key international markets, including the US and Canada, with a launch in the UK already in the pipeline.