Nestle India has launched two new products - Maggie Masala-ae-Magic and Maggie Rasile Chow.
According to a press release, Nestle is pioneering low price concepts for the bottom of the pyramid. These products, according to Shivani Hegde, general manager (foods), Nestle India, were developed to address the widespread concern about micro-nutrient malnutrition in India.
Rasile Chow has been developed especially for the rural/semi urban markets to provide low-cost, light meal fortified with iron.
Masala-ae-Magic is a taste enhancer containing iron, iodine and vitamin A, the press release said. It is available in single-use sachets for Rs2, and has been developed with technology from Nestle R&D in Singapore.
Rasile Chow gravy noodles that can be cooked in two minutes, will be available at Rs4 a pack. The company will soon launch a nutrition education programme for its target market, beginning with Dharavi in Mumbai.