Mumbai: Digital real-time communications company Netcore Solutions today said that it has acquired Mumbai-based mobile marketing services provider Ravience for an undisclosed sum.
This is Netcore's second acquisition in 18 months after it acquired a majority interest in internet portal company, Greynium, which operates OneIndia, India's largest collection of local language portals.
Ravience develops brands-to-customer engagement solutions using its properietory multi-modal response management suite 'Responage'.
Since its incorporation in 2008, Ravience has worked with leading brands and digital agencies, helping brand managers in analysing and optimising campaign responses generated through various mediums like mobile web, PC web, SMS, email and voice.
The platform integrates various stages of digital campaigns - starting from media, visitor management, response management and finally lead management, thus filtering higher quality leads and identifying their sources.
Responage also allows rapid creation of mobile websites which are compatible across handsets, visitor analytics and validation of responses.