Fortune, the recently launched online lottery brand in
India, has decided to telecast live the weekly draws of
the Fortune Lotto on NDTV India, the Hindi news channel
from Dr Prannoy Roy''s New Delhi Television Ltd (NDTV)
online lottery brand Fortune, of Essar Teleholdings in
association with Computer Aided Information and Research
Services Private Limited (CAIRS), is the sole distributor
and marketing agent for the online lottery organised and
promoted by the Nagaland state.
results of the inaugural Fortune Lotto game will be telecast
on 24 May 2003 at 10 pm from a studio in Kohima, Nagaland,
by NDTV India throughout the country. The draw will be
aired every Saturday at 10 pm on NDTV India to announce
the weekly results of the Fortune Lotto game.
winning numbers for the week''s Fortune Lotto game, in
addition to a bonus ball (named the Fortune Ball), will
be picked through India''s only Venus Lotto drawing machine.
The Venus Lotto machine has been specially imported by
Fortune from Editec, Fortune''s technology partner.
on the choice of NDTV India as the channel for its draws,
Vikash Saraf, CEO, Essar Teleholdings, says: "Fortune
and NDTV India start out on a common aim to be the best
in their respective domains. The perfect match between
our consumer profiles and NDTV India''s audience makes
this an ideal platform to address our target audience.
The reach and popularity of the channel
will enable our players to find out the winning numbers,
and with a prize structure that makes people more likely
to win than any other lottery in India, that is an important