Says Nirma Consumer Care Ltd chairman and managing director Hiren Patel: "Nirma has always taken utmost care to provide the finest products at the most affordable prices and it is with this assurance that it has re-launched Nirma Shudh Salt in an entirely new moisture proof pack to help retain its original qualities and thus provide the consumers with vacuum evaporated, extra free flow salt."

Nirma Shudh Salt is manufactured in an ultra-modern plant, equipped with state-of-the-art machinery using the vacuum-drying process. It is the only salt in India to be manufactured in an entirely automated plant and is free from any manual handling at any stage of manufacturing.

Nirma Shudh Salt is vacuum-evaporated unlike other branded salts, which are sun-dried in the salt fields and then refined. The vacuum evaporation process removes all unwanted materials and impurities to give pure, white, free flowing salt. The entire process right from pumping of seawater to the packing of crystalline salt in poly bags is totally devoid of human contact. Since the process is fully automated, each and every parameter is controlled and this helps in sustaining the quality of the product in the best possible manner. Thus Nirma Shudh Salt comes with a guarantee of being the best in the quality parameters of iodine content, free-flow nature, saltiness, whiteness and the size of the granules.

Nirma Shudh Salt, which is now being offered in a new eye-catching and colourful (in an attractive colour combination of red and blue) special moisture proof pack, is available in 1-kg denomination and keeps the vacuum dried Nirma Shudh Salt extra free-flowing and dry, thus retaining its original properties.

Nirma, which started as a one-man operation in 1969, is today rated as Indias third best brand as per The Economic Times survey and the worlds seventh largest brand as per ORG MARG survey. The company is the largest detergent and the second largest toilet soap marketer in India with market shares of 38 per cent and 20 per cent, respectively.

Nirma has always made persistent efforts to make quality consumer products available to the masses at an affordable price. The companys effective distribution network with 400 distributors that covers more than 2 million retailers captures 400 million consumers nationwide. With 32 product variants in Nirma brand and 15 product variants in NIMA brand, Nirma is a marketing miracle today. To provide its consumers value for money products at any given point, has and will continue to be the guiding philosophy for Nirma.