Creativeland Asia has conceptualised a new TVC for Parle Agro's Saint Juice. The ad aims to highlight the 100 per cent pure juice proposition for the brand.
Christened 'Creation', the television commercial presents the "100-per cent pure juice, no preservatives and no added sugar" plank of Saint Juice brand.
The ad has no voiceovers and just copy that says : 'Juice the way God meant it to be'.
Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia explains that the idea was to create something evocative, like from the brand name, to the packaging, to the outdoor campaign, to even the back of pack copy.
The TVC has been directed by Prakash Verma of Nirvana Films. The animation was done at The Mill, London, and the VFX house involved in the making of Hollywood blockbuster The Gladiator.
The film was shot in Thailand and involved more than a month of intensive pre-production work, followed by four months of post-production work.
The advertisement involved months of research and experimentation for the production to be just right.