Snack foods major Parle has entered the health snacks category with its baked chips, Parle Monaco Smart Chips.
The launch is being supported by an eye catching television commercial showing its brand ambassador Aamir Khan,, distributing XXL size t-shirts to people eating chips all over the city saying, "you will need it".
A thought-provoking ad that aims to make people realise the consequences of indulging in fried savouries, combined with a dose of humour, which is a great combination in today's ad clutter.
The ad also differentiates Parle Monaco Smart Chips from he plethora of snacks marketed by Parle's rivals.
The ad ends as good as it starts: Khan approaching a teenager with the T-shirt, only to find that he is already munching on Monaco Smart Chips.
Khan is also the ambassador for Parle's Monaco biscuits.