Chennai: For the first time in Indian retail history, two leading Hindi cine stars were signed simultaneously to promote a single retail store, Pantaloons Fresh Fashion, which is the fashion retail format of Pantaloon Retail (India) Limited. The two actors are Bipasha Basu and Zayed Khan.
The company has also brought the two stars together for a fast paced and fashion packed television commercial. The two actors will endorse the entire range of Pantaloons apparels such as casual wear, formal wear, western wear, ethnic wear, party wear and sports wear.
According to Pantaloons president-marketing, Sanjeev Agrawal, Basu and Khan will add their personal style statement to Pantaloons, which will help enhance the fashion imagery of the brand.