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New
Delhi: German
car manufacturer, Porsche, announced its entry into
the Indian market with the launching of a line-up of
model for the country. These include the sports utility
vehicle, Cayenne, and sport cars, Boxter and Carrera,
which have been priced upward of Rs 47 lakh.
The
SUV comes in three versions the `S'' ,the `V6''
and the `Turbo'' which have been priced at about
Rs61 lakh, Rs47 lakh and Rs86 lakh respectively. This
was disclosed by Mark Bishop, managing director, Porsche
Middle East and Africa at a press conference in New
Delhi.
The
sports car, Boxter S, will cost Rs47 lakh while the
Carrera will be available for Rs63 lakh and Carrera
variant `S'' will come will have a price tag of Rs71
lakh.
The
niche vehicles will be imported from Porsche''s plant
in Germany. According to Bishop, the company plans to
sell 100 units till July next year. "We recognise
we are going to start small in India and we have no
finite targets," Bishop said. "India is one
of the few markets in the world, which offers enormous
potential and we believe them to be immense for Porsche.
I believe India is ready for Porsche," he added.
The
Porsche cars will be imported through Delhi-based Exclusive
Motors and Sheryan Motors of Mumbai and both importers
plan to open ''Porsche Centres'' by the end of this year
in the two cities.
The
two importers claimed they have received a decent number
of orders for the cars but refused to provide details.
Porsche plans to appoint dealers in Bangalore, Hyderabad
and Chennai by end-2005.
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