The UK-based Qibla Cola Company Ltd (www.qibla-cola.com),
which was founded by Derby-based businesswoman Zahida
Parveen, has launched its new product range today. The
new product range includes:
Cola: 300ml cans of the already popular carbonated cola
Light and delicious, lemon-lime carbonated cocktail.
Fantasy: A bright and sparkly carbonated drink, available
in Orange and Mango flavours.
Spring Water: Premium, refreshing natural spring water.
the press conference, Qibla Cola Company CEO Zafer Iqbal,
said: "The Qibla Cola Company is here to provide
consumers from within the Muslim community and all people
of conscience with an alternate brand of these popular
soft drinks - a real alternative."
Qibla brand offers a real alternative for people concerned
by the practices of the major western multinationals that
support unjust causes and support the American administration,
known for its colonial policies. Regardless of the people
that these companies employ in the third world, their
exploitation of the workforce and support of states who
illegally occupy land is obvious.
are increasingly questioning the role these brands play
in their societies. They ask, ''Should the money of the
oppressed go to the oppressors?'' Muslims are increasingly
seeking out alternative products and we have already witnessed
huge demand within Europe and overseas markets for true
choosing to boycott major brands, consumers are sending
a powerful signal - that the exploitation of the third
world cannot continue unchecked. Qibla Cola represents
the conscious choice for people who reject injustice and
company will give 10 per cent of all profits made to world
causes. Qibla Cola has paired up with a leading charity
organisation, specialising in delivering projects to some
of the most deprived communities in the world.