a move to widen its network across the country, Swiss
watch company RADO has opened an exclusive showroom in
Malad, Mumbai. RADO brand ambassador, model and actress,
Lisa Ray, along with Peter Kaeser, vice president, RADO
Watch Co., Switzerland and G Kannan, country manager Swatch
Group, inaugurated the exclusive showroom. On this occasion,
Lisa Ray also presented the latest RADO watches from Basel
2004, the Sintra Superjubilee ''Style''.
exclusive RADO showroom is located on the ground floor
in the popular Inorbit Mall in Malad. Spread across
200 square feet, the store is owned by the Ethos Group.
The new showroom has been designed in a contemporary,
international style with exclusive furniture and display
windows. In keeping with global standards, the staff
for the new showroom will be trained by RADO to ensure
the best service for the Indian customers.
on the occasion, Peter Kaeser, vice president, sales,
RADO Watch Co., Switzerland, said: "RADO is the
most familiar and popular brand of watches in this country
and we are growing rapidly. Mumbai is the business hub
of India and has a very cosmopolitan population. We
feel that this market is right for RADO. We will continue
to offer our discerning Indian buyers the entire range
of RADO''s international collection."
Kannan, country manager, Swatch Group India said, "RADO
figures as one of our fastest selling brands. Its appeal
to and demand by the Indian consumers is well reflected
in the number of retail outlets that have shown confidence
to sell the product. Building on the success, RADO aims
to be present in 110 outlets by the end of the year
2004, up from the current 100."
leading watch company also announced the launch of its
latest collection, the RADO The Sintra Superjubile ''Style''.
The Sintra Superjubile ''Style'' has everything one''s
heart could desire- new models with unmistakable leather
straps made from tear resistant Shagreen embodying ageless
elegance and hint at a taste for extravagance with their
eye catching natural surface structures.
innovation of Sintra Superjubile ''Style'' is in the watchstrap.
The first unusual and entirely natural material is available
in three strong colours fiery red, stunning white
and elegant black. This extravagant top is made of shagreen,
which gives it a fascinating, pearl like surface
structure. This ensures supreme wearer comfort at the
same time as being so durable and tear resistant that
it can be only be cut by laser there is scarcely
a natural material that suits the RADO philosophy better.
to RADO brand ambassadoress Lisa Ray, "For those
looking for an elegant watch that creates sensation
but still naturally moulds itself to feather
light round your wrist, the Sintra Superjubile
''Style'' is perfect" These sumptuous pieces of jewellery
can be a perfect gift for yourself or someone special."
This range has a forty and a forty-eight diamond studded