The exclusive RADO showroom is located on the ground floor in the popular Inorbit Mall in Malad. Spread across 200 square feet, the store is owned by the Ethos Group. The new showroom has been designed in a contemporary, international style with exclusive furniture and display windows. In keeping with global standards, the staff for the new showroom will be trained by RADO to ensure the best service for the Indian customers.

Speaking on the occasion, Peter Kaeser, vice president, sales, RADO Watch Co., Switzerland, said: "RADO is the most familiar and popular brand of watches in this country and we are growing rapidly. Mumbai is the business hub of India and has a very cosmopolitan population. We feel that this market is right for RADO. We will continue to offer our discerning Indian buyers the entire range of RADO''s international collection."

G Kannan, country manager, Swatch Group India said, "RADO figures as one of our fastest selling brands. Its appeal to and demand by the Indian consumers is well reflected in the number of retail outlets that have shown confidence to sell the product. Building on the success, RADO aims to be present in 110 outlets by the end of the year 2004, up from the current 100."

The leading watch company also announced the launch of its latest collection, the RADO The Sintra Superjubile ''Style''. The Sintra Superjubile ''Style'' has everything one''s heart could desire- new models with unmistakable leather straps made from tear resistant Shagreen embodying ageless elegance and hint at a taste for extravagance with their eye catching natural surface structures.

An innovation of Sintra Superjubile ''Style'' is in the watchstrap. The first unusual and entirely natural material is available in three strong colours — fiery red, stunning white and elegant black. This extravagant top is made of shagreen, which gives it a fascinating, pearl — like surface structure. This ensures supreme wearer comfort at the same time as being so durable and tear resistant that it can be only be cut by laser — there is scarcely a natural material that suits the RADO philosophy better.

According to RADO brand ambassadoress Lisa Ray, "For those looking for an elegant watch that creates sensation but still naturally moulds itself to feather — light round your wrist, the Sintra Superjubile ''Style'' is perfect" These sumptuous pieces of jewellery can be a perfect gift for yourself or someone special." This range has a forty and a forty-eight diamond studded model.