Delhi: Rasna, the leader in the soft drink concentrate
category in India with an 86.9-per cent market share
and the only Indian brand in an arena of multinational
players, has launched across India the Juc-Up range,
a pre-sweetened instant energy drink that is fortified
with value-added ingredients like fruit powder, vitamin
is the only powder soft drink that contains glucose
and has a higher content of fruit powder and vitamins
than any other powder soft drink. The launch of this
range is a part of the company''s commitment to providing
an all-purpose, all-season drink that offers considerable
Juc-Up range, supplemented with the nutrition of fruit,
is available in five exciting flavours Alphonso
Mango, Rich Pineapple, Coool Nimbupani, Tangy Orange
and Jumbo Mosambi. This is the first time that the mosambi
flavour is available in the ready-to-mix format. The
Juc-Up range is very reasonable with a single serving
sachet priced at Rs 2.
the eight-glass sachet is priced at Rs 15, the convenient
20-glass zipper pack, which can be resealed after use
to keep the contents fresh forever, is priced at Rs
36. The Juc-Up range of Rasna has been colourfully packaged
with attractive fruit characters highlighted.
Rasna Pvt Ltd chairman and managing director Piruz Khambatta:
"With the launch of the Juc-Up range we are reiterating
our commitment to providing health benefit to our customers.
range our customers will be able to discover the benefits
of fresh fruits, coupled with the energy benefits of
glucose. The response to Juc-Up that we have already
received has been overwhelming."