Milk will never be dull again and getting a child to
drink his daily quota of milk is not going to be a challenge
for a mother anymore. This is a promise that Rasna makes
with the launch of Rasna Shake Up, a delightful pre-sweetened
milkshake mix powder that will "make milk fun."
in three flavours the all-time favourite chocolate,
refreshing mango and lip-smacking strawberry
what is amazing is that while a single serve sachet
is very reasonably priced at Rs 3, the six-glass pack
is for just Rs 15. So besides being fun, a glass of
milkshake has never been so affordable.
is more, each glass of Rasna Shake Up is enriched with
the goodness of proteins, vitamins, calcium, fruit powder
and cocoa. Now to ensure that those two glasses of milk
get consumed everyday without a tussle, all you need
to do is add milk to Rasna Shake Up and, viola, there
you are - a delightful glass of milkshake.
when almost every child has the soliloquy "I love
you Rasna" firmly etched on his mind, with the
launch of Rasna Shake Up, Rasna sets out to win the
hearts of children in every corner of the country all
Rasna chairman and managing director Piruz Khambatta:
"Milk in itself is staid and that is why very few
children like it. In launching this new product, Rasna
is urging the children not to be seedha saadha.
Don''t be serious and dull, go on, be mischievous, have
Rasna Shake Up which will make milk fun."
an Ahmedabad-based company, has made Rasna, into one
of the most recognised brands in India. Rasna virtually
created the soft drink concentrate market and now is
the leader in this category with almost a 90-per cent
volume share, making Rasna one of the world''s largest-selling
soft drink concentrates. Excellence in product offering,
packaging, creative promotions and an extensive distribution
network has enabled Rasna to hold the third position
in the cold beverages category in India and has made
it the 19th most-trusted brand in India.
to producing natural, refreshing and most importantly
value-for-money products, Rasna, as a mass brand, is
affordable to the common Indian man. Besides an extensive
network in India, Rasna also has offices in the US,
Dubai and Bangladesh and a manufacturing base in the
UAE, and it exports to 40 countries across the globe.