Delhi: Domestic brands usually battle for recognition
on equal terms with global brands. But in the case of
Rasna Pvt Ltd, the Most Trusted Brands Survey 2003 proves
otherwise. Rasna has not only conquered the markets
currently commanding a 90-per cent volume share
of the soft drink concentrate (SDC) category
but has also won the battle for the top slot in consumer
has been voted the No 1 most trusted brand in the beverages
category, above majors including Pepsi, Coca-Cola and
Horlicks. Moreover, Rasna has also been declared the
15th most trusted brand in the country, rising four
places from 19th place last year, in the survey conducted
by AC Nielson ORG-Marg.
Rasna chairman and managing director Piruz Khambatta:
"This is truly a proud moment for Rasna. We have
always endeavoured to provide the best quality and value-for-money
products to our consumers and it is heartening to see
that we have succeeded in earning their trust and loyalty.
Having risen four places from last year to being the
15th most trusted brand in the country, Rasna aims to
enhance its efforts to further increase customer satisfaction.
Our goal is to have the soliloquy ''I love you Rasna''
on the lips of a billion satisfied Indians."
achieving these laurels, Rasna''s main ingredients have
been quality products to suit every socio-economic segment
and a widespread distribution network comprising over
11 lakh outlets. This year, Rasna''s consumption has
increased to 2 billion glasses per year and its products
are available in 6 million households in the country
and the company''s goal is to further increase
developments at Rasna in the form of product launches
and innovative initiatives have placed its products
in every part of the country and in various market categories
including the SDC and milk additive categories. In the
SDC category, Rasna is the undisputed market leader
with products like Rasna, Rasna Juc-up and Rasna Utsav.