The Rs198.36-rore revenue Royal Enfield, the motorcycle
division of Eicher Motors Limited, plans to launch a motorcycle
fitted with a unit construction engine or an integrated
engine sometime this year. Anupam Thareja, director, says
the division would initially launch a 350cc bike fitted
with the new engine.
Enfield has been working on different engine platforms
for the past two years and has developed a iron-cast as
well as lean-burn aluminum cast engines. In addition,
the new unit construction engine will also form part of
its portfolio. In terms of gearshifts, the division has
four-speed and five-speed gears. The division is rolling
out all its new models with the gearshift on the left,
a marked departure from its earlier Bullet models, which
had their gearshifts on the right.
says, "This is the same engine chassis configuration
that Royal Enfield has earlier been exporting to Europe,
the US, and Australia where we have been seeing a constant
increase in demand."
new engine and the shifting of the gear is part of the
resurgence that is happening at the Chennai-based Royal
Enfield. The division has new heads for various functions,
including CEO R L Ravichandran, an old TVS Motors hand,
who joined two years ago from Bajaj Auto Limited.
the market for its models booming, Royal Enfield launched
its export model, the Machismo 500, in the domestic market
but has restricted the annual supply to 500 units to curtail
exports by individuals, resulting in price distortion
in the overseas markets.
model will be available only at our brand stores and the
vehicle will be selectively sold," says Thareja.
at Rs1.05 lakh in Chennai, Machismo 500 features an aluminum
cast lean-burn engine, 19-inch wheel glide, 280mm front
disc brakes and a torque of 3000 rpm. Thareja says, "In
Bangalore alone the bookings is around 70 units."
said the division will be expanding its capacity by 4000
units adding some balancing equipments during the current
year. "Next year we will be expanding the capacity
in a big way," he added. However, he declined to
give any specific numbers as to the capacity volume or
the value of investments for increasing the production
fiscal the division had sold 33,000 units logging an increase
of 2000 units over the previous year. For the current
year the division hopes to sell anything between 36000-40000
units. "The demand is good and dealers are not laden
with inventory," Thareja claimed.
about exports he said the division ships out around 10
per cent of the total sales and for the current year the
target is 3600 units.
the year, Royal Enfield plans to add four more brand stores
taking the total to 11. The long-term plan is to have
20 such stores across the country. According to Thareja,
Royal Enfield has taken a serious view of the servicing
complaints and it setting its house as well that of the
dealer''s right. The division has around 110 dealers now.
queried about the plans to hive the two wheelers division
into a separate company and also inviting a strategic
investor, he said, "The plans are under consideration."