|
Mumbai:
RP
Electronics (RPE) yesterday announced its aggressive plans
to strengthen its umbrella brand ‘PURPLE TURTLE’
and tap onto the Rs. 500 crore child care products market
in India. RPE has launched the first internationally acclaimed
infant care brand - NUBY, in the Indian market under PURPLE
TURTLE. The company has tied up with Luv n’care of
the US, to introduce a comprehensive range of infant care
products including - non-drip sippers, no-spill cups,
teethers, orthodontic pacifiers, toothbrush, spoons &
forks etc.
Said.
Ashok Chowdhary, chief executive FMCG Division, RP Electronics
, "There is a vacuum in the Rs 500 crore childcare
segment in India, which is highly unorganised with virtually
no options for the discerning Indian parents. Our NUBY
range will provide comprehensive range of quality products
for their precious babies and fill up the demand and
supply gap with its exclusive features at extremely
affordable prices."
RPE
has definitive plans to introduce more international
brands in a phased manner under PURPLE TURTLE in the
following categories — baby care, toiletries, and,
child hygiene products. RPE strong infrastructure, wide
distribution network, global quality products and services
enables it to keep up the commitment of providing best
services to the million of the customers across the
country.
NUBY
products are the result of extensive research and development,
quality control and
planning carried out by experienced experts exposed
to international markets. Crafted with attention to
detail, each product is created with the best grade
materials and designed for optimum performance, hygiene
and safety.
|
