Korean consumer electronic major Samsung is breaking new ground and showcasing itself as the innovator in the Indian TV industry by launching the first LED High Definition TV's in the country.

Samsung India launched the LED TV series 6 and 7 in 40 and 46 inch display screens, respectively and the 8 series in 55 inch in the Indian market yesterday.

The use of LED technology enables Samsung's LED TVs to be 70 per cent slimmer and consumes less than 40 per cent of the power consumed by conventional LCD TVs.

The LED TVs also incorporate cutting-edge display technologies, innovative design and environment-friendly features, made possible only by the groundbreaking use of LED technology.

Samsung has slimmed all three series down to ultra-thin depths of only 29.9mm. The sets are trim and has all the connectivity options, even though the TVs are just over a inch thick.

Samsung has also reduced the gap between the TV and the wall to around 15mm, where earlier all flat screen models had a gap of 2 inches from the wall. By reducing this space, the Samsung LED TVs truly look like a picture frame hanging on a wall.

A key feature is Mega Contrast technology, which intelligently controls the LED's brightness levels to produce authentic blacks with the backlights generating the richest and most vivid colors that are crystal clear without any blurring.

These new technology LED TV's boast of a variety of state-of-the-art networking features, which can adapt to how consumers view and experience shows, movies, games, online video and other multimedia, at home.

The immense market potential of the new category is expected to help drive the global TV market leader towards its target of selling 26 million flat-screen TVs globally in 2009.

According to Displaybank, LCD TVs equipped with LED BLUs will make up eight per cent of the total market by 2011.

The company said it would manufacture approximately 60,000 LED TVs from its plant at Noida and would gradually expand the capacity in 2010.

The consumer electronic major wants to achieve a turnover of $2 billion this year in India and is aiming to launch new products like two more plasma TVs and a few new mobile handsets.

The LED 6 series is priced between Rs1,25,000 and Rs1,45,000, while the 7 series is priced between Rs1,40,000 and Rs1,80,000 and both are currently available in the market.

The 8 series will be available from late this month and is priced at Rs3,50,000.