Samsung Electronics today announced that the sales of its Samsung Star handset have crossed 30 million units.
The handset has performed well in all markets including Europe, where it was first launched, Latin America, Russia, China and others.
''Samsung is aiming to take the lead in the global full touch-screen mobile and dominate the market with our diverse product line up and customised marketing approach,'' said YH Lee, senior vice president, marketing, mobile communications business at Samsung Electronics.
The company had used localised marketing programmes tailored to each region and country to promote the Star. It had also used experiential mobile live events across the globe in Europe, Central and South America, the Middle East, Africa and in Southeast Asia.
Samsung Star, launched in May 2009, features a 3-inch WQVGA full-touch screen, 3.2 mega-pixel camera, video recording, microSD card support up to 8 GB among others. The handset is available in India for Rs7,350.
''Samsung Star is our fastest selling touch screen mobile in the mid segment touch mobile phones,'' said Ranjit Yadav, country head, Samsung Mobile and IT.
Yadav adds, ''Based on the success of touch screen mobile phones like Samsung Star, Corby series and Samsung Champ, we expect our touch screen contribution to be over 20 per cent of our total mobile phone volumes this year.''