Japanese consumer electronics giant Sony Corp. has been named the most valuable Asian brand, according to Campaign, a marketing magazine.
Despite a series of hacking attacks earlier this year that compromised the personal details of 100 million PlayStation users (See: Sony hit with another attack), a survey by marketing magazine Campaign, saw Sony emerge as the frontrunner among the most valuable Asian brands.
The brand recall of electronics goods dominated overall in Asia, with Japanese and South Korean consumer electronics brands occupying the top five slots, which remained unchanged from last year - Sony, Samsung, Panasonic, LG and Canon.
Apple has moved up in the ranking this year and now ranks sixth, up from ninth last year in terms of recognition.
Hewlett-Packard, Google, Nestle, and Nike ranked 7th, 8th ,9th and 10th respectively under the top 10 popular brands, as reported by Campaign.
"This year's survey reiterated the challenges Chinese and Indian brands are facing to gain consumer recognition beyond their home markets," the report said.