New Delhi: Sony India
is placing its bets on the recently launched Bravia LCD televisions line as the
main driver of its festive sales for the forthcoming festival season.
company will reportedly our Rs30 crore into marketing and promotions for the range.
to Masaru Tamagawa, managing director, Sony India, the company is focusing on
LCD televisions to drive its sales for the upcoming festive season. He cited industry
statistics, which show that plasma, and colour television sales have dipped, while
the LCD market is soaring.
India has set aside an ad budget of $35 million, of which $10 million will be
spent on marketing initiatives during Diwali.
company is targeting the the Bravia range of LCD televisions at the Rs10-lakh
plus annual income group, and has brought out 15 models of the Bravia range priced
between Rs27,990 and Rs3,99,900. It has slashed prices on by almost 10-15 per
cent to suit Indian market conditions.
India is looking at capturing around 25 per cent of the overall domestic market
by March 2008.