January 2000, Subex acquired IVth Generation Inc, a company
operating out of New Jersey, USA, and in May 2001 it acquired
the business assets of Magardi Inc. As per studies conducted
by the Phillips group and Deloitte & Touche, the key
challenges faced by telecom service providers worldwide
is revenue maximisation through fraud management, data
reconciliation, billing verification and revenue assurance.
market is estimated at around $300 million per year. This
segment is quite an unexplored one, considering the current
penetration level at a mere 15 per cent of the various
networks installed worldwide (approximately 1,500 networks).
the major players that offer solutions in this area are
Subex Systems, HP, Ericsson, Alcatel, Cerebrus (ex-Nortel),
ECtel, Lightbridge, Sotas, Connexn Technologies and Vibrant
has gained leadership position in the areas of fraud management
and revenue assurance systems. Now the company is trying
to increase its contract ticket size, which involves targeting
larger operators and increasing the revenue per license.