Cricketers and actors seem to be at their best when it comes to promoting a company or brand.
Now Tata Indicom has two brothers from cricketer – Yusuf and Irfaan in its ad whose punchline is 'Suno Dil ki Awaaz'. The advertisement emphasises the power of grit and determination, through the two cricketers who had an ordinary background but have made it big. The film was shot in Baroda, which is also the hometown of the Pathans.
Contract Advertising has designed this new campaign for Tata Indicom which will be on air on 7 December.
Abdul Khan, vice president, marketing, Tata Teleservices said, "Tata Indicom is a rapidly growing youthful and energetic brand having a strong emotional connect with its subscribers as it urges them to listen to their heart – 'Suno Dil ki Awaaz'. The Pathan brothers reflect similar attributes as they excel in their field with the strong 'Dil Ki Awaaz' driving them. Their association with Tata Indicom truly personifies the brand identity with similar traits."
The Tata Indicom ads have always encouraged people across upcoming India to follow their heart.
The media mix includes TV, outdoor, print, cinema and BTL. The creative team includes Gopi Puthran and Raj Nair. The film has been directed by Razy Ghei of Via Us Productions. The music has been given by Dhruv Ghanekar.