New Delhi:

During the offer period, customers can come to the Tanishq showroom and get a free gold purity check done on the Karatmeter (an internationally acclaimed device for purity checking). Even if they find their jewellery to be less than 22k (up 19 karat pure), they can exchange it for Tanishq's certified jewellery. The offer here is that jewellery up to 19k of purity will be valued at 22k by Tanishq in exchange for any Tanishq product.

For purity below 19 karat, the customer will have to pay to make it up to 19k and then avail of the offer. Further, a discount of 5 per cent will be offered on all studded products if bought before 4 pm and 3 per cent if bought after that. For purity below 19 karat, the customer will have to pay to make it up to 19 and then avail of the offer.

Says Y L Saroja, head (design and marketing), Tanishq: "Last year in the month of May, a large number of customers walked into our showrooms across 40 cities. We were told by our staff that a lot of people kept coming after the offer was over asking for it. It is for the benefit of these customers as well as the for the benefit of a large number of people who missed this opportunity that the exchange offer has been re-introduced. While there have been many other studies by industry bodies talking about the lower gold purity levels in the market, the exchange scheme run by Tanishq last year reinforced the findings."

Almost all Tanishq showrooms across India use an internationally acclaimed device called Karatmeter for measuring gold purity. Karatmeter uses X-rays to give an exact reading of the purity of gold in just three minutes, giving the consumer an unmatched benefit when buying or selling gold. The system is designed to give an accurate and quick reading of karatage of gold jewellery. It is in fact the most scientifically proven, non-destructive means of testing the purity of gold.

Each and every piece of Tanishq jewellery is manufactured at an integrated facility that ensures highest quality control at each stage of manufacturing ranging from refining to alloying to the final finishes. Every piece is guaranteed and certified in writing.

Average purity of gold in different cities (Source: Tanishq's Impure to Pure Exchange offer in the year 2002):

	Boutique	Average purity
1	Kolkata - K	19.71
2	Ranchi	17.95
3	Guwahati	20.5
4	Delhi	18.9
5	Ludhiana	20
6	Jaipur	18.9
7	Lucknow	18.51
8	Amritsar	19
9	Chandigarh	19.01
10	Varanasi	19.01
11	Jalandhar	19
12	Kanpur	17.02
13	Chennai -1	19.6
14	Bangalore	20
15	Kochi	20.31
16	Vizag	19.1
17	Vijayawada	19.52
18	Madurai	19.5
19	Trichy	19.2
20	Salem	19.2
21	Mangalore	20.17
22	Hubli	19.8
23	Tuticorin	19.1
24	Mumbai	19.4
25	Mumbai	19.5
26	Ahmedabad	18.25
27	Pune 1	20.1
28	Nasik	20.28
29	Nagpur	19.9
30	Raipur	19.4

In a short span of six years Tanishq has become India's Jeweller of Choice. Even today Tanishq is the only national jeweller in India with an unmatched consumer reach through 59 exclusive boutiques in 47 cities. The brand today commands the respect of over one million customers.

The company's constantly evolving range begins from gold jewellery in 22k and extends to very affordable diamond studded jewellery. Tanishq's jewellery prices start from a very affordable Rs 600 and has special custom designed high value sets at the top end. Tanishq offers exchange for any jewellery and also offers a savings scheme called Golden Harvest. A unique aspect of Tanishq's offering is that each piece of jewellery is accompanied by a Certificate of Authenticity, certifying the purity of the gold and the colour, clarity and caratage of each diamond.