labels: jewellery, tanishq, marketing - general
Tanishq unveils scintillating new jewellery designs for Diwalinews
Our Corporate Bureau
27 September 2003

New Delhi: Tanishq has launched a whole new range of unique and innovative concepts in jewellery to mark the forthcoming Diwali celebrations. The festive range was showcased by the award-winning Tanishq designers themselves, who shared the relevance of the collection for the festive season and everyday life.

The Tanishq collection for the festival collection comprises the spectacular Ethnic Gold Collection, Enamel and Diamonds Collection, Paisley Collection, and the Diamonds & Coloured Stones Collection.

The Ethnic Gold Collection offers sets in more than 60 exquisite designs. The glistening gold collection is inspired by the glory of the sun. The vibrant colours of the special polishes used in this collection reflect the hues of the festival season.

The Enamel and Diamond Collection is part of Tanishq's special offerings for the festive season. It is an amalgamation of rich geometric lines and angles with the softness of colours in solids or grading hues. The collection is available in over 60 exquisite designs.

The Paisley Collection is being rendered in a contemporary paisley (mango) motif which uses various aspects of mango motif put together in opposite directions in yin-yang or as it appears in the turban ornament of yesteryears. There are over 140 elegant designs that one can choose from in this collection.

The Diamond and Coloured Stones Collection weaves a magical spell by combining the warmth of rubies and the dazzling beauty of diamonds set in gold. This brings about a beautiful fusion of modern and traditional beauty, which adds to the delicate beauty and innate strength of modern Indian woman. The collection offers sets in more than 150 designs.

Says Tanishq chief operating officer Harish Bhat: "Tanishq this Diwali is all set to mesmerise its customers with a whole new and exciting range of jewellery collections which is not only unique and extraordinary but entirely phenomenal from the regular jewellery available. Each collection is distinct and comprises necklaces, earrings, pendants, finger rings and bracelets in a rich palette of colours and shapes aptly suited for the woman of today."

Widely acknowledged as a design leader, Tanishq is known for its ability to develop specialised design collections. Tanishq is the only jeweller that houses a full-fledged design studio with a team of several international award-winning Indian designers.

Tanishq today is India''s most aspirational fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or coloured gems and a wide range of equally spectacular jewellery in 22-karat pure gold.

Exquisite platinum jewellery and designer silverware is also part of the product range. Tanishq also offers gold coins that are available in 22K and 24K in different grammages, which make for a perfect gift for the festival season.


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Tanishq unveils scintillating new jewellery designs for Diwali