Bangalore: 'Indian' companies and not multinationals seem to be the most admired corporate brands of B-school students across the country including the three leading IIMs, reveals a ranking survey undertaken by the Bangalore-headquartered brand consulting, advertising and PR firm, Brand-comm.
Indian business groups and companies occupy the top eight of the 10 ranks as 'best corporate brands' and even the IIM students rate Infosys and Tata on par as the 'best corporate brand.'
The annual Brand-comm survey polled 545 students from 13 leading management institutes across the country including the three leading IIMs participated in the survey.
The Tata Group was named as the "most admired corporate brand with operations in India". Infosys follows Tata in this category, with TCS and HLL, a remote third. TCS has moved up the ladder from being fifth last year.
Interestingly, this year's survey has thrown up some new 'most admired companies'. The list includes MindTree Consulting, which has come up many notches to occupy the fourth place. Likewise, Reliance also has come back into the top 10 this year and occupies the fourth place jointly with MindTree, TCS, ITC and HLL. Companies like Oracle, Google, GE, Bharti and HSBC are the other companies who have entered the top 10 this year.
Infosys and Tata continue to be the two most attractive Indian companies to work for, for the B-School students participating in the study. Wipro has moved up the rankings
FMCG major HLL, which occupied the third place last year, has slipped to the fourth place. Considering the previous five years' reports, HLL has dropped from the second to the fourth place. Procter and Gamble has also slipped below and moved out of the top 10.
Though both Infosys and Tata were chosen as companies providing the best work environment, work culture and excellent HR practices and were chosen by a majority of the respondents, the IIM students were found to have a strong preference for McKinsey and Reliance.
The study also reveals that, unlike last year, the opinion of B-School students who are next generation business leaders is divided on whether they want to be entrepreneurs or want to work for an organisation. Surprisingly, no significant difference in opinion was found between the IIM and other B-School students in this regard.
Pavan Padaki, director, creative planning, Brand-comm, who has been the architect of this study for the past five years, said, "This year the study has affirmed the power of personal branding. This is evident in the fact that despite the death of the great Dhirubhai Ambani and the subsequent family feud, the Ambanis continue to be in the top five. This is a wonderful example of the enduring impact of personal branding.
"Also, 'sunshine' sectors like BPO, telecom, biotech, pharmaceuticals / healthcare, insurance, BPO, fashion, retail etc. have failed to attract the B-Schools as potential industry sectors to build their careers. Consulting, software / hardware / EDP, banking / financial services, FMCG, followed by investment banking continue to be the top five industry sectors, as a choice for immediate placement for the B-school students."