In a boost to Tatas'' bid for Corus, UK lawmaker of Indian origin, Lord Karan Bilimoria has asked shareholders of the Anglo-Dutch steel maker Corus to keep in mind the reputation of Tatas before voting on any rival offer, reports CNBC-TV18.

Bilimoria, co-chairman of the Indo-British Partnership Initiative, has said that the Tatas have a reputation going back 100 years, not only in India but also outside India.

He said that if the deal went through, it would be a huge milestone for Indo-UK ties. As for the counter offers, Bilimoria said in such cases last minute bidding wars were quite common.

Bilimoria is the founder and CEO of Cobra beer and the first ever Zoroastrian Parsi to sit in the House of Lords.