 Mumbai:
Two of Teradata US'' customers, Harrah''s Entertainment
and the State of Iowa department of revenue, received
2004 Technology ROI awards from Baseline Magazine and
Nucleus Research.
Harrah''s,
a Teradata customer, is the prizewinner of Baseline Magazine''s
2004 Technology ROI Rewards with an annual return on investment
(ROI) of 389 per cent. By utilising its Teradata data
warehouse, Harrah''s is able to track the money spent by
its 26 million Total Rewards loyalty club members each
time they visit one of the 26 Harrah''s properties. In
2003, Harrah''s generated $5 billion in sales.
"Harrah''s
is an outstanding example of a company that is aggressively
and smartly using technology to understand the behavior
of its customers," says Julian Beavis, vice president
of Teradata — India, SE Asia, Australia and NZ. "In
the recent past Indian companies have started adopting
data warehousing as a standalone tool and hence at some
point of time the ROI issue will come up. Like Harrah''s,
the Indian companies too would be able to generate millions
in additional revenues from a single revenue-generating
application running on top of the Teradata data warehouse,"
he added.
In
addition, the State of Iowa department of revenue, a Teradata
customer, generated a return of 1,140 per cent. It has
been able to collect an additional $10 million a year
of taxes.
Prior
to the its implementation of a Teradata data warehouse,
Iowa was dependant on mainframes with multiple sources
of data. For individuals and businesses, the state is
able to amass data from 20 different systems that control
financial accounting, employer, payroll, taxes, human
resources, accounts receivable and collection data
of the Iowa department of revenue. The system is now able
to promptly generate a list of potential audit leads on
wayward taxpayers and track cases as they are assigned
and worked on by auditors.
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