Chennai-based TTK LIG Ltd is one of the earliest companies
to prove that India could be the manufacturing base for
the world. The company with a global capacity -1,065 million
pieces per annum-occupies a pivotal position for the UK
based SSL International, its joint venture partner.
50 per cent of its premium condom brand Durex is shipped
out of India. Further it is only TTK LIG that bids for
international tenders from SSL International group.
the domestic market, a good portion of the production
goes to government of India and in the branded condom
market group company TTK Healthcare Limited does the product
doesn''t mean that TTK LIG is a glorified contract manufacturer
says the man who built the company J Srinivasan, director,
transfer from the overseas JV partner stopped long ago.
Today it is our own formulations, systems and standards
that are being followed. We even have the expertise to
design and fabricate the entire production line."
further he says, "We can set up a 300 million condom
plant at half the cost of others."
to the international tenders to which only the Indian
company sends its bids he says, "Our cost is cheapest
and the quality is the best- the most two important parameters
to win international tender business."
the domestic branded condom market, the role of TTK Healthcare
is restricted to distribution. "Hardcore marketing
and branding are done by TTK LIG," he says.