Delhi: Aaj Tak, the extremely successful Hindi news
channel of TV Today Network, is planning to launch a news
channel in regional languages.
begin with, it will launch a news channel in one regional
language and depending on its success other regional channels
will be planned, according to TV Today executive director
and CEO G Krishnan.
Today Network has sought the governments permission
to start a new news channel, which is necessary for it
to be able to take a transponder on a satellite,
says Krishnan. We would take a transponder on Intelsat.
he does not reveal the languages being considered by the
company. TV Today will only launch its channel in
those markets where there are no existing players and
also if there is an advertising market for the channel
in that region. And we will provide news on a daily basis.
projected time for the regional channel to break even
is 12 to 18 months. As per the latest TAM (television
audience measurement) ratings on television viewership
for the week ended 14 September 2002, Aaj Tak had a share
of 57 per cent in full-day channel viewership in Hindi-speaking
markets, with a prime-time share of 61 per cent.
Today Network was incorporated in 1988 after the successful
launch of the first investigative video newsmagazine called
first Hindi news and current affairs programme, Aaj Tak,
was launched in 1995 and was aired at 10 pm daily on Doordarshan
Metro channel. In due course of time, the programme became
increasingly popular for its style and comprehensive coverage.
Witnessing the popularity of Aaj Tak, TV Today Network
launched a 24-hour Hindi news and current affairs channel
on 31 December 2000 with the same title.
Tak has a team of over 300 professionals and a sizeable
number of them are involved in newsgathering across India.