The city based computer peripheral manufacturer TVS
Electronics Limited has launched a bilingual keyboard
under the brand name TVS Champ. The new product is targeted
at the home segment and is available in eight different
languages along with English. The languages include
Bengali, Gujarati, Malayalam, Punjabi, Hindi, Kannada,
Tamil and Telugu. Custom made layouts would be available
for all the 8 languages.
is the only company in India that does laser etching
of the alphabets on its keyboard. This ensures that
the characters on the key caps stay throughout the life
of the keyboard.
to S. Narendran, general manager, Marketing, "With
the increase in IT penetration in B and C class cities,
language applications will become the order of the day.
Our mechanical keyboard, TVS Gold, already offers bilingual
solutions to DTP and government segments. With increase
in demand of language applications in homes and the
smaller cities, membrane keyboards were the next logical
step. It is a strategic move to ensure that we leverage
the language opportunity growing in the country with
our basket of language solutions."
keyboard market in India is close to 36,00,000 units
as per IDC 2004 estimates out of which, membrane keyboards
has a share of approximately 90 per cent. TVS Electronics
enjoys the market leadership in the mechanical segment
with over 50 per cent market
share. With the TVS Champ bilingual membrane keyboard,
TVS-E expects to strengthen their market share in the
membrane segment as well.