Mumbai: Videocon d2h, the direct-to-home TV service arm of Videocon Group, today announced its association with Abhishek Bachchan as the face of its DTH brand in Mumbai.
Videocon d2h, which launched its operations in the second quarter of 2009, also provides an array of the world's first satellite product range consisting of satellite LCDs, satellite colour televisions, satellite DVDs and satellite box offering direct-to-home services, creating a new category of products enabled with MPEG - 4 DVB S2 technology.
Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, print, outdoor, radio and all BTL media like POS and collaterals.
Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Anil Khera, CEO, Bharat Business Channel Ltd, said, ''Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand's face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.''
Speaking on his association with Videocon d2h, Bachchan said, ''I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of direct-to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly, they do not need a set top box''.
Videocon d2h has partnered with Irdeto as it offers pay-TV operators a versatile, modular and scalable conditional access system (CAS) that protects content conveyed over cable, satellite, terrestrial, IP, mobile and hybrid networks. Similarly it has also associated Tech Mahindra as and IBM to provide a strong technology infrastructure.