New Delhi: Whirlpool
India has announced the launch of its festive promotion campaign and a range of
India has set aside a corpus of Rs70 crore for marketing and advertising for the
current year, and will spend Rs20 crore of this during the current festive season.
company will spend around Rs45 lakh on its ''magic chalao, dream home sajao'' offer
during the festivities which would provide providing 30 home-makeovers that would
be won by customers on the purchase of Whirlpool products.
its product line, Whirlpool has launched products in two of its major categories,
refrigerators and microwave ovens, and is looking to position itself as a ''complete
home appliances company''. Targeting women, Whirlpool plans to put in around $20-25
million over the course of the next 18 months to expand production capacity and
other marketing activities.
to Shantanu Das Gupta, vice president for marketing, Whirlpool India, the company
will extend the popularity of its refrigerators to all other categories such as
microwaves, washing machines, and air conditioners. He said the company was anticipating
around 20 per cent growth in sales during the Diwali season, as compared to the
same season last year.