Struggling Internet services company Yahoo Inc and CNBC, the biggest TV business news channel in the US, yesterday formed a strategic alliance in which the two companies will share their business news content on each other's platform.
The deal will give Yahoo greater access to CNBC's real-time financial news and interviews as well as business analysis, while CNBC can expand its online presence.
CNBC will produce original financial news stories and videos that will feature on Yahoo Finance page. Both companies aim to reach an unduplicated online audience of more than 40 million viewers in the US each month.
Television content from the Englewood Cliffs, New Jersey-based CNBC is distributed to almost 100 million households in the US, according to a statement released by both companies.
Yahoo and CNBC will maintain editorial control and host their respective sites. Yahoo Finance will continue to feature content and opinions from its own editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.
Yahoo and CNBC's journalists will contribute to CNBC's Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo! Finance and featured across the Yahoo! network.