Zee's second coming in the Tamil satellite channel market

Chennai: Satellite channel major the Rs703 crore revenue Zee Entertainment Enterprises Limited is making a serious come back attempt into the Tamil satellite channel market with Zee Tamizh.

"We will start airing the channel in couple of months. We are in the process of hiring able hands," says G Ramprasad, CEO, Zee South.

A commerce graduate from Madras University and an MBA from the Indian Institute of Management - Kolkata, Ramprasad was earlier the president of TI Cycle, the bicycle division of Tube Investments of India Limited, part of the Murugappa group.

At Murugappa group Ramprasad has held several responsible positions. As the executive director of EID Parry India Ltd and the CEO of Parryware division, he contributed significantly to the transformation of the unit from an inward focussed to a market- and consumer-oriented one.

Prior to entering the portals of the Murugappa group Ramprasad had handled sales and marketing at various consumer goods companies such as Funskool India Ltd, Hindustan Lever Ltd and Sara Lee (in India).

Speaking about his decision to get into a media company after selling sanitary ware and cycles, Ramprasad says, "The satellite channel scene in south is mature and it is time to look at positioning and promoting the channels vis-à-vis the competition. My current role is like any other head of business to strategise the channel's growth.