VU Technologies, ''the luxury in technology'' brand,
an enterprise of parent company Zenith Computers Ltd.,
one today unveiled the Boss PC Limited Edition. The exclusive
range of PCs is designed specifically for the business
heads or the Boss of the industry with the aim of capturing
the booming market of niche products.
have long been ignored. Today we have custom made inventions
for specific audiences but none designed solely for a
CEO of a company", said Raj Saraf, chairman and managing
director, Zenith Computers Limited at the launch of the
product. "CEOs have a distinctive set of requirements.
Internal studies by the VU team indicate CEOs personal
preference is a desktop over a notebook. The Boss PC epitomises
stability, solidity and strength; the very same characteristics
that a CEO possesses", added Saraf.
says the product has undergone two years of research and
development at Vu Technologies'' new product development
centre (NPDC) in California. The Boss PC limited edition
is high on aesthetics and is also armed with the latest
technological advancements. Boasting a dual display feature,
an external wireless keyboard with USB dongle receiver
unit, a portable palm-size CPU and customised LCD monitors,
the Boss PC aims to cater to every need of the CEOs.
on the launch Devita Saraf, CEO, Vu Technologies, said,
"The Boss PC is developed with state-of-the-art technology
depicting trend in the market where customization sells.
We are confident of tapping the top CEO''s in India with
this limited edition of the Boss PC."
the exclusivity of the product in mind, VU Technologies
will be launching only 500 PCs in the market. BOSS PC
will be available at VU Technologies stores in Mumbai
and Ahmedabad. It will also be available by order through
Zenith Computer outlets across the country.
(pronounced ''view''), which crewates high-end computers,
LCD displays and digital homes, opened its flagship store
in South Mumbai''s prestigious Nariman Point office area,
with what it calls the world''s first ''Gadget bar'' that
sells the latest in luxury technology.