CNN International and the Kirloskar Group have signed a three-year advertising partnership around the network's 'Going Green' initiative.
The commercial association complements the Kirloskar Group's ongoing commitment to providing green technology solutions in energy.
The sponsorship includes 30-second promos around a dedicated week of coverage in December and CNN's half-hour special, 'Going Green:
Online, Kirloskar will run co-branded banner advertisements across the networks flagship 'Going Green' website, www.cnn.com/goingree.
Speaking on the commercial tie up with the Kirloskar group, William Hsu, vice president, news advertising sales, CNN International said, ''The campaign is a compelling mix of brand and product advertising and will extend Kirloskar's brand footprint to connect with CNN
International's upscale audiences across Asia, Europe, Middle East and Africa. It will also reach audiences globally via CNN.com.''