Eureka Forbes, today announced the launch of what it claimed to be the world's first `green reverse osmosis (RO) water purifier'. The new environment-friendly range of water purifiers 'Aquaguard Total Enhance', save up to 30 per cent water while retaining essential minerals as compared to other RO purifiers, the company said in a release.
The `Enhance' range comprises 3 types of RO water purifiers that cater to different total dissolved solid (TDS) levels in water, varying from levels less than 500 to 1,500 and above.
Conventional RO water purifiers tend to filter out essential minerals like iron, magnesium, calcium, sodium and potassium that help in development of the brain and increases body immunity while also wasting over 7-8 glasses of water to fetch 1 glass of pure water.
The new 'patented' `Green RO' technology of Aquaguard not only saves 30 per cent water but also retains essential minerals required for the body, the company said.
The TDS levels in water vary from region to region, which may affect the taste of water. Aquaguard's Enhance range is equipped with a specially designed high tech membrane to cater to the different TDS levels in water. It effectively reduces hardness from water without compromising of water quality and taste.
The reverse osmosis technology deployed in Enhance makes use of high pressure through a thin film composite membrane which rejects about 90 per cent of high salts, chemicals and biological impurities and at the same time minimises the wastage of water. It also removes all disease-causing micro-organisms and gives pure and sweet tasting water.
Eureka Forbes Ltd, started as a joint venture between Forbes Group and Electrolux of Sweden, today is an over Rs135,000 million multi-product, multi-channel organisation, and a part of the Shapoorji Pallonji Group, with a global footprint.