Time Warner Inc and Comcast Corp have joined hands to migrate TV content to the net and mobile phones in an initiative that Time Warner calls TV Everywhere and Comcast has dubbed OnDemand Online. The service will however be accessible only to paying cable subscribers.
Time Warner, is one of the largest internet entertainment companies in the world, while Comcast, is the largest cable operator in the US.
According to Time Warner chief executive, Jeff Bewkes, the service is something demanded by consumers and if the approach got adopted it would go past broadcast viewing (online), which is basically three networks on Hulu.
The test would involve 5,000 Comcast customers who will receive access to Turner Broadcasting System Inc's TNT and TBS cable networks. Turner Broadcasting is a unit of Time Warner.
Apart from online versions shared by viewers, most cable shows are not available online.
According to Time Warner and Comcast if the test was successful it would throw open the floodgates for shows that are not easily accessible or available for more than 90 per cent of households that pay for TV.