Subway, UK and Ireland, has launched a new campaign, jointly created by Momentum and McCann Erickson, promotes the chain's customisable products using fresh ingredients. The ad claims that there is a perfect Sub for any occasion.

The campaign comprises TV, outdoor advertising and a whole suite of in-store POP materials in addition to PR and the objective is to drive footfall in stores across the UK and Ireland.

As part of the campaign, the retail promotions will include two preparations; 'Steak & Pepper Cheese' and 'Sub of the Day'. The staff will also have new uniforms.
The TV ads, created by McCann Erickson London, include two 30- second and three 10-second TV spots, and an outdoor campaign including bus shelters, billboards and telephone kiosk wraps.