The World Gold Council (WGC) has appointed Publicis Groupe PR firm MS&L Group.
Led out of London by corporate and financial communications firm Capital MS&L, the account will pool the knowledge and resources of Capital MS&L, MS&L Worldwide, and Publicis Consultants.
Richard Campbell, managing director of Capital MS&L, will lead the account.
He said, "WGC has an ambitious vision to be the crucial catalyst in significantly increasing gold's prominence over the coming years, ensuring that the organisation's diverse audience understands gold's relevance in the modern world more than ever. It is a vision that we share with WGC and our global network of specialists within MS&L Group are looking forward to helping to establish gold at the centre of financial, political, cultural and industrial decision making."
WGC will draw on many of MS&L Group's core services including financial communications and investor relations, corporate and consumer PR, government affairs and events management in order to deliver against its strategy.
Capital MS&L will coordinate these activities around five primary geographical hubs: London, New York, Dubai, Mumbai and Beijing with activities extending to additional markets.