Delhi: Domestic wine consumption is slated to hit
the nine million litres mark by 2010, displaying growth
at a CAGR of about 22 per cent per annum.
to ASSOCHAM president Venugopal Dhoot, ''''India''s wine
market is currently equivalent to around 200 people sharing
one bottle, but it is likely to grow at a projected CAGR
of 22 per cent over the next three years, in view of rising
consumption patterns of wine not only among youngsters
but equally so in senior aged group.''''
per cent of the demand for wine originates in major cities
like Delhi, Mumbai, Chennai, Kolkata, Pune and Bangalore.
Present consumption tallies at around the five million
India accounts for 41 per cent of the country''s wine consumption,
followed by the North at 29 per cent, according to industry
body ASSOCHAM''s paper titled Wine : Bearing Fruit
in India. About 63 per cent of the volume sales
of wine are through off-trade channel, ie in five-star
hotels, pubs and bar-restaurants, the study states.
A large teeming population under 30 years old is one of
the major factors contributing to wine consumption. Estimates
suggest that around 650 million tipplers will go through
an attitudinal shift in their alcohol consumption, developing
a penchant for wine.
Another significant contributing factor is the rising
disposable income among consumers, implying ies that a
larger chunk of the population will be able to afford
such products. Also, the influences of western culture
are pushing Indian youth to adapt their lifestyle and
standards of living to more global levels.
measures adopted by the government, which are aimed at
diverting the population off stronger and more harmful
drinks like spirits, have significantly aided the growth
of the wine industry.
state governments have reduced duties on wine, eased restrictions
on distribution, and allowed wine to be sold in supermarkets.
On the industry side, they have provided incentives for
wineries to establish new facilities, according to the
cost for setting up a wine plant in the country with capacity
of around a lakh litres comes an affordable Rs1-1.5 crore
mark. This has seen many entrepreneurs, both Indian and
foreign, jump at the opportunity.
''favourable'' conditions for winemakers have seen the likes
of top drink makers Diageo, Pernod Ricard, LVMH''s Moet
Hennessey and SABMiller enter India. Other companies like
Anheuser-Busch Co Inc., and the Danish brewer, Carlsberg
are also on their way.