Danish brewer Carlsberg has opened its all-malt premium beer in India, seeking
to corner a piece of the premium segment of the market.
operates in India through South Asia Breweries Pvt Ltd, which manages the company''s
businesses in the Asian region comprising India, Sri Lanka and Thailand.
to Joakim Sande, marketing director, South Asia Breweries, Carlsberg is looking
to launch the beer in all metros in India by the end of 2007, and is seeking to
make it available nationally within the next two to three years.
Asia Breweries is also in the process of setting up two new breweries in Rajasthan
and Maharashtra. The company has also acquired Himneel Brewery in Himachal Pradesh.