In 2003-04, TVS Motor sold 1.1 million two-wheeler units, thereby generating revenues of around Rs2,800 crore. The company said that the expected sales of 1.2 million two-wheeler units in the current fiscal would include motorcycles, mopeds and scooterettes. With the launch of the TVS Star for the "economy segment", TVS Motor was hopeful of increasing its share of the domestic market for motorcycles to 20-22 per cent from 17 per cent at present.

Officials said that TVS Star had been received well in the market and, to keep pace with the demand, the company's Hosur plant's capacity to manufacture the bike was being augmented from 26,000 units per month, at present, to 50,000 units. Besides, a two-wheeler manufacturing plant is to be set up in Himachal Pradesh at an estimated investment of Rs90 crore. The plant is expected to commence production by the end of the next fiscal.