Delhi: Fur and leather brand Fendi, which is part
of the world''s largest luxury stalls, Louis Vuitton Moet
Hennessy (LVMH) Group, has announced that it plans to
set up six stores within a span of five years in India.
brand has 13 outlets in West Asia and India, and sees
a large and growing potential in the Indian market. The
company views the Indian customer as progressive, and
well travelled and accordingly, it plans its USP to be
its collection, coupled with the ability to personalise
and custom-make products to customer''s preference.
stores will initially roll out from five star hotels,
followed by specialised luxury malls. The third phase
will see an expanded presence at high street locations
across the country.
brand entered India in November 2006, with a 3,000 sq.
ft. boutique at the Taj Mahal hotel in Mumbai. It now
plans to have a presence across all major cities in the
country within the next five years, with stores in Mumbai,
Delhi, Bangalore, Hyderabad, Chennai and Kolkata.
stores in Delhi and Bangalore plan to open by the first
quarter of 2008. The stores will showcase the entire Fendi
range including, handbags, apparels, footwear, eyewear
LVMH has other brands such as Louis Vuitton and Christian
Dior as part of its stable, some of which have been brought
to India, the company does not see one brand cannibalising
another, as it claims that the DNA of each brand is different,
each targeting a different target audience. Fendi, meanwhile
is more of a collector''s item, where it''s "not about
changing fashion, but permanency."
2001, Prada, the LVMH Group and the Fendi family held
the company''s shares, till LVMH acquired the brand it
in 1925 as a small handbag shop and fur workshop in Rome
by a young couple Edoardo and Adele Fendi, the brand went
global around the 1960s, before it was acquired by the
LVMH Group in 2004.