| Hidesign
to tap Chinese market with range of acessories
17 October 2007
Kolkata: Leather accessories
brand Hidesign is charting out a course to enter the Chinese market. Hidesign
has reportedly drawn up plans to market a complete portfolio including jewellery,
watches and sunglasses, which would be sourced from third-party suppliers. The
new products will be targeted only at the Chinese, and would not be offered to
other overseas markets for at least a year. Hidesign's
main business is manufacturing of leather bags, garments, belts and footwear. Though
things are likely to take a more concrete shape from the beginning of next calendar,
Hidesign president Dilip Kapur has already initiated quiet moves to make an entry
into the Chinese market by setting up his first store in Shanghai and another
at the Hong Kong airport recently. Kapur
had earlier told the media that these two stores were a part of a branding exercise. Hidesign
is also reportedly planning to roll out 12 stores by next year. The design chain
had set up a store in Shanghai, and another at Hong Kong airport, ostensibly as
part of a branding exercise. Louis
Vuitton (LV) from the LVHM (Louis Vuitton Moet Hannessey) stable is reported to
have picked up around a 20-per cent stake in Hidesign. Hidesign's
overseas presence started around 1990, with sales under its own brand name in
the US, UK and Australian markets through distributors.  In
2000, the brand commenced domestic business in India on the same business model,
but moved on from the distributor-based model to its own stores on account of
the absence of the right retail environment for high-end goods in India.
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