For TV18, it was a case of having a finger in every pie. News channels, web portals, film production, even a shopping network. To unify its diverse ventures, the network has decided to rebrand itself as Network 18.

As part of the rebranding exercise, Network 18 unveiled its new logo with a brand new look on Sunday. Raghav Bahl, managing director at Network 18, said, "The commonality has to be there."

According to Haresh Chawla, CEO Network 18, "There is a logo that defines the brand of products that you have been using."

A premier channel in business news, a plethora of web portals, a shopping network and a giant leap into the entertainment sector, content has been the pivotal success factor for the company, which has been everywhere except print and radio, as of now.