Delhi: Commerce ministry promoted entity the Spices
Board is floating a company to market spices in India
and abroad. The new company called, Flavourit Spices
Trading, will focus on selling a range of spices like
mint, chillies and jeera, under the brand name Flavourit.
company will first launch products in Delhi in a couple
of months and is negotiating with Mother Diary to sell
initial investment of Rs10 crore will be made by the
Spices Board to set up the company, which will be based
in Cochin but have presence throughout India. In a few
years time, a private company could be roped in as a
partner of the company.
company will have its own supply chain to package and
market different spices, especially produced by small
growers across the country. Services of the India Brand
Equity Foundation will also be taken for promoting the
product in international markets, where it would be
positioned as a premium product.
per the plans drawn up by the board, spice parks will
be set up in places across the country.
spice parks will be set up for black pepper and cardamom
in Idduki district in Kerala while one each in Lucknow
for mint and Guntur for chilli. More over, a spice park
will be set up in one of the North Eastern states for
promoting organic ginger and turmeric.
addition, 65,000 hectares of pepper plantation and 45,000
hectare of cardamom plantation in Kerala will be replanted.